MOBX will take place in a fantastic venue: Kino International, a historic cinema:
Kino International is one of those places where time seems to stand still. The cinema was constructed in the early 60s in what used to be East Germany, very close to world-famous Alexanderplatz in the heart of Berlin. It hosted premieres both before and after reunification and it’s also one of the Berlinale venues. The characteristic architecture and décor give this venue a special atmosphere and unique character, evocative of days gone by, yet it is equipped with state-of-the-art technology, including a 2k digital projector.
The Wikipedia writes:
The Kino International is a film theater in Berlin. It is located on Karl-Marx-Allee in former East Berlin and hosted premieres until the fall of the Berlin Wall in 1989. (…) The 1950s and 1960s saw many new buildings built in a special new kind of cinema architecture, including the Zoo-Palast and the Royal Palast. This new style was meant to give the viewer optimal viewing and sound experiences. This was also considered during the planning of Kino International. The cinema, which holds almost 600 viewers, is inclined. The acoustic technology was developed especially for the theater and is similar to that of a recording studio. Walls are covered with acoustic dampening panels and the wall coverings, made of offset wood panels with open joints guaranteed an acoustic experience that was unique at that time. The waved ceiling also optimally reflects sounds to the seating area.
The Wikipedia continues:
(…) Until 1989, Kino International was the main theater for premieres in the GDR. Multiple films produced by the DEFA (state-owned film studio) held their premieres here. Especially important for the party and national leadership were the eight rows with optimal views and extra legroom. Before and after premieres, state visitors sojourned in the “Representation Room”, today called the Honecker Lounge. In the basement, a small bunker and elevator were later added for the state leadership. The Kino’s last premiere in the GDR was Heiner Carow’s Coming Out on November 9, 1989, the day the Berlin Wall fell. Today, the International is used by many filmmakers for premieres due to the theater’s ambience and is one of the venues of the Berlinale. Visitors from Berlin are fond of the theater’s history and special atmosphere. The large film posters on the outside of the theater show the film of the week and are still painted by hand.
At MOBX, we put great content on one of Europe’s largest screens. Join us at MOBX, Europe’s Premier Mobile UX Summit!