This was MOBX 2015!

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Event Over

The perfect storm within the Automotive industry
(Emma Rozada)

Most handset manufactures failed to transition from physical keypads to touch screens. The same turbulence now finds its way to the automotive industry. The physical buttons are also finding their way into touch screens, but like the mobile industry, this is not the biggest change.

The automotive industry is not only moving away from liquid fuel to electricity. They are also changing their business model and becoming Software as a Service (SAAS) providers by transforming their organisations from selling cars and rims, to selling the mobility that the vehicle enables. At the same time, the driver is becoming redundant with self driving cars.

The perfect storm is around the corner. What is necessary to survive this storm? What are the trends within the transformation of the automotive industry, and what will the competition be about in the future?


MOBX Workshops, Thursday (Sept 10)

09.00 am – 01.00 pm Stephen Hay
Workshop 1: Responsive Design Workflow.
01
09.00 am – 01.00 pm Christian Kuhn
Workshop 3: UX Design for Tablets.
03
09.00 am – 01.00 pm Julian Kea
Workshop 5: Getting into your client’s head with LEGO® SERIOUS PLAY®.
05
02.00 pm – 06.00 pm Brad Frost
Workshop 2: Responsive Patterns.
02
02.00 pm – 06.00 pm Javier Cuello
Workshop 4: Prototyping App Animations.
04
02.00 pm – 06.00 pm Malte Lücken
Workshop 6: Axure for Mobile.
06

MOBX Conference, Friday (Sept 11)

08.30 am Doors open, registration, breakfast
09.45 am Welcome to MOBX 2015
10.00 am – 10.30 am Samuel Hulick (USA)
Growing Your Userbase with Better Onboarding.
01
10.30 am – 11.00 am Cat Noone (USA, DE)
The Misconstrued User Experience.
02
11.00 am – 11.30 am Break. Want some tea or coffee?
11.30 am – 12.00 am Marius Veltman (NL)
New Frontiers in B2B.
03
12.00 am – 12.30 am Emma Rozada (SE)
The perfect storm within the Automotive industry.
04
12.30 am – 02.00 pm Break. Lunch. Networking.
02.00 pm – 02.30 pm Jenny Gove (USA)
Apps and the Mobile Web: Building UX Bridges
05
02.30 pm – 03.00 pm Christian Holst (DK)
6 Findings from Testing the Worlds Leading Mobile E-Commerce Sites.
06
03.00 pm – 03.30 pm Break. Relax and network.
03.30 pm – 04.00 pm Christian Kuhn (DE)
Riding the next Wave. UX Design for Smartwatches.
07
04.00 pm – 04.30 pm Justin Avery (UK)
Building for Performance.
08
04.30 pm – 05.30 pm Break. Relax and network – oh, and ther’s cake as well
05.30 pm – 06.00 pm Brad Frost (USA)
Atomic Design.
09
06.00 pm – 06.30 pm Stephen Hay (USA, NL)
Maintaining Simplicity
10
06.35 pm Closing address
06.50 pm Dinner buffet and drinks
08.00 pm Cinema: Movie time! 
Let’s watch a sci-fi movie together and see some Interface Design in action.
08.00 pm Lounge: Party time!
Clubbing. Dancing. Networking.
01.00 am That’s all, folks! Have a safe trip home and thank you all for coming.

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Posted July 10, 2015 in: by Jan

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